Playing with the newly-launched (at that time) beta of Spline was a terrific vehicle for prototyping some potential interactive surprises that could be sprinkled throughout the site. Overall we wanted to use our visual and motion design to convey a sense of NORC's capability to extract actionable insights from seas of complex subjective data - one idea being an amorphous shape resolving into a circle upon hover.

We made sure to ground this forward-thinking work in layouts and style tiles that could convey how our visuals could be used in conjunction with compelling editorial design to keep the focus on the stories that NORC wanted to tell with their site.

My favorite contribution I made to the project was the creation of the "data cloud", an undulating, ethereal, 3-dimensional object made in Spline. Not only could the cloud be used as a compelling piece of motion - to convey the veritable ocean of subjectivity, nuance, and complexity that NORC works in - it also served as a nearly infinite "background texture generator". By animating a displacement noise layer across the surface of the cloud (initially a static blob), we could pause the motion at any given point, take a screenshot, and have an utterly unique, dynamic texture to lay behind titles and other highlighted sections of pages. This feature was carried through the project and is now used on the live site!

Here is a quick sample of a video bumper I mocked up to demonstrate the thematic connection between the "data cloud" and NORC's work.